THE RITUALS OF LIFE
Āyurituals is a lifestyle brand that represents the rituals of life, fusing western minimalism with India’s ancient wisdom, through the art of adornment. We are passionate about craftsmanship, traditional techniques, ethical production, quality materials, ancient rituals and wisdom. The brand was founded in 2020 by artist and visual storyteller, Kiran Tak.
Āyu (meaning life in sanskrit) is a combination of four essential parts; the mind, body, senses and the soul, therefore Āyurituals embodies this through a sensorial, sensual, spiritual way of living.
Drawing inspiration from her heritage, Kiran envisioned to create more than just a jewellery brand. Āyurituals is a dialogue on self-love and spiritual growth, all through adornment and creative rituals.
We are dedicated to building long term-authentic relationships with partners in the UK and India, only working with family-run artisan groups and social enterprises that are committed to ethical, fair trade. All products are made by hand, with intention and purpose.
"My offerings through Āyurituals lie at the crossroads between creativity and self-discovery. A symphony of art, adornments, creative living and ancient rituals. Adorn yourself, thread the rituals into your life and follow the path back to yourself."