Price Transparency

Our jewellery prices reflect fair trade craftsmanship, ethical labour, fine quality materials and conscious design.

Āyurituals jewels have been handcrafted using 925 sterling silver with 24ct gold vermeil, which is a thick layer of the highest purity of gold out there. We wanted the base material of our jewellery to be sterling silver as this is a precious metal.

Thanks to the high level of purity of sterling silver, it makes the perfect material for gold vermeil as it is capable of staying shiny with regular wear. Having sterling silver as a base metal also means that the value of your jewel is much higher than those with a base metal of bronze or brass. Additionally, we incorporate semi-precious stones, which have been consciously sourced in India. Our semi-precious gemstones are timeless and many of them are presented in their uncut form, as they would have been adorned centuries ago.

What differentiates us is our dedication towards using fine quality materials, whilst working alongside a social enterprise in India to ensure environmental and ethical sustainability.